WAP Publisher empowers mobile content providers to develop and publish their own off-portal WAP sites with only a few clicks and to broadcast them via bulk SMS. It enables them to market their own content directly to the customer and to boost the average user response rate per service.

Users no longer have to send any keywords to short-codes, they simply click on the content they like while browsing through the WAP site - The billing happens seamlessly. The link to the WAP page can be stored in the mobile handset and the user can come back anytime to check for fresh and up to date content.

THE KEY TO SUCCESS: